Katerina Kyriakopoulou, Deputy CEO, BWH Hotels, SEE

Katerina Kyriakopoulou has been serving as Deputy CEO of BWH Hotels South-East Europe since 2019, leading the brand's development, operations, sales, and marketing strategies across 13 countries. She is based in Athens, home to the regional office of BWH Hotels Italy & South-East Europe, while the headquarters are located in Milan.
With a background in Marketing and more than 25 years of experience in the hospitality industry, Katerina has built an outstanding career within Best Western. She joined the company in 1998 and quickly progressed from frontline operations to senior leadership roles. Prior her current position, she served as Director of Sales & Operations, successfully overseeing revenue services and leading key regional commercial projects.