Having commenced studies of tourism management in her home city of Belgrade, she continued her education in England obtaining master’s degree in Marketing in Tourism from University of Surrey. Since then she has worked in travel and hospitality industry and her career is blend of different experiences in destination marketing and management, project management, event organization and finally research, benchmarking and consulting. She has joined STR 7 years ago and currently leads multiple teams in Account management and Client Services departments in EMEA region. She holds CHIA certificate and Cornell University certification in Real Estate Investments and Asset Management.