Alex Linchev is a Retail Asset Director for GTC S.A, currently in charge of Ada Mall Belgrade. He has been present in the real estate industry for 16 years leading large-scale residential, golf, holiday home, office and retail assets in the United Kingdom, Bulgaria and since September 2019 Serbia.
Throughout his career, Mr Linchev has managed 180 00 m2 of shopping center and office space spread across 5 cities in 2 countries, and has negotiated with over 300 international tenants. He is ICSC certified and is one of the longest-serving GTC retail asset directors. His side interests include digital marketing, psychology and consumer analytics.
Ada Mall is a new generation shopping center of 35 000 m2 GLA, which was awarded with the internationally acclaimed Gold LEED Certificate for sustainable design and construction. This green shopping center, under the management of Mr Linchev, has established itself as a true marketing pioneer, being the first mall in the area to launch an integrated mall loyalty program, online loyalty shop and application, in-mall pick-up point and free library corner, local designers’ fashion and lifestyle hub, mall rooftop beehives, annual ESG report for quantifiable green operational results achieved, regular schools’ competitions, AI-operated mini-supermarket, permanent scary house playground with Hollywood-level automated visual and sound effects, and more. Ada Mall boosts 3-level landscaped rooftop gardens with allegedly one of the best views over the city and Ada Ciganlina, and is home to the only cinema sky-bar & cafe in Belgrade. The mall hosts more than 120 of the best international and national tenants, and a 4DX cinema with VIP area and special reclinable seats. Ada Mall’s slogan sums all these innovations and its signature personalised marketing: “Different, just like you!”