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Alex Linhcev

Alex Linhcev

Retail Director, GTC S.A.

Alex Linchev is a Retail Asset Director for GTC S.A, currently in charge of Ada Mall Belgrade. He has been present in the real estate industry for 16 years leading large-scale residential, golf, holiday home, office and retail assets in the United Kingdom, Bulgaria and since September 2019 Serbia.
Throughout his career, Mr Linchev has managed 180 00 m2 of shopping center and office space spread across 5 cities in 2 countries, and has negotiated with over 300 international tenants. He is ICSC certified and is one of the longest-serving GTC retail asset directors. His side interests include digital marketing, psychology and consumer analytics.
Ada Mall is a new generation shopping center of 35 000 m2 GLA, which was awarded with the internationally acclaimed Gold LEED Certificate for sustainable design and construction. This green shopping center, under the management of Mr Linchev, has established itself as a true marketing pioneer, being the first mall in the area to launch an integrated mall loyalty program, online loyalty shop and application, in-mall pick-up point and free library corner, local designers’ fashion and lifestyle hub, mall rooftop beehives, annual ESG report for quantifiable green operational results achieved, regular schools’ competitions, AI-operated mini-supermarket, permanent scary house playground with Hollywood-level automated visual and sound effects, and more. Ada Mall boosts 3-level landscaped rooftop gardens with allegedly one of the best views over the city and Ada Ciganlina, and is home to the only cinema sky-bar & cafe in Belgrade. The mall hosts more than 120 of the best international and national tenants, and a 4DX cinema with VIP area and special reclinable seats. Ada Mall’s slogan sums all these innovations and its signature personalised marketing: “Different, just like you!”

Guy Perry

Maxence Liagre

Dietmar Reindl

Reinhard Winiwarter

Krisztián Hornok MRICS

Neno Kovacevic

Sylvie Milosevic

Ricardo Rodrigues

Ortac Ozortac

Lampros (Labros) Bouklis

Nicholas Bouiri

Aleksandra Sasha Krstanovic

Davide Padoa

Marin Štenglin

Güniz Çelen

Kevin Wallace

Iulian Sava

Tomislav Ceh

Alen Komic

Milutin Folić

Christian Luft

Uros Grujic

Adrián Limp

Miodrag Gazibara

Stefan Catic

Bojan Petkovic

Alexander Samonig

Vlatko Djuricek

Oliver Szocs

Vojislav Popovic

Srdjan Vujicic

Zoran Cekić

Aleksandar M. Leko

Predrag Milutinovic

Craig Smith

Bojan Jevtic

Magsud Rahmanov

Dr Marcià Codinachs

Jovana Cvetkovic

Tahir Hanif

Edo Bratovic

Vladan Veskovic

Josip Sertic

Tobias Siegel

Robert Matic

Edward Jervis

Uros Djakovic

Uros Vukomanovic

Milan Sajovic

Alexander Petritz

Gianmarco Baldini Curcic

Nikola Ristivojevic

Karel Stránský

Tomasz Wrzesiewski

Katarina Gajic

Predrag Ćatić

Zivorad Vasic

Romina Jenei

Janko Stojanovic

Christoph Papousek

Dejan Majic

Gabriela Reyes Vidro

Jovan Mladenovic

Kristina Zanic

Nikola Avram

Christian Walter

Danijela Poljak

Lana Petrak

Olivera Dzelic

Alex Linhcev

Janko Znidarsic

Ivana Neskovic

Petar Brajovic

Renata Pindzo

Misa Lazovic

Murat Ozel

Nikola Nedeljkovic

Dieter Kornek

Veljko Antonic

Dilek Sezer

Vladimir Pavlovic

Zeljko Torbica

Milica Djindjic

Bostjan Boh

David Canta

Darko Djoric

Nenad Suzic

Jelena Slovic

Sava Jovic

Slavica Milic

Gligorije Brajkovic

Zoran Danilovic

Ljubomir Drekić

Vladimir Gugl

James Kinnell

Ivan Hercl

Zorana Milidrag

Stevan Todorovic

Nebojsa Novakovic

Angelina Nekic

Goran Petkovic

Ivana Lakić

Andreja Marolt

Nebojsa Glisic

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