Mina Kalezić, Sales & Marketing Director, CBS International - CW

2018
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Mina Kalezić is in charge of all marketing activities pertinent to the local market brand promotion, development of marketing strategies and marketing and sales campaigns, acting as Director of Marketing and Sales for the key company’s clients.

At the corporate level, Mina is in charge of the layout, design and contents of all corporate materials and local PR activities and acts as External and Internal Communications Manager for Serbia, Macedonia and Montenegro for the needs of CBS network and external – clients and press requirements.

In addition, Mina is tightly involved in residential, retail and office projects on design and realization of marketing strategies and recommended marketing budget that sets off the given sales / lease process before and throughout the project duration, fully managing Advertising & PR campaigns on behalf of the investors, and participates in promotional activities and trade shows, working with developers, architects, advertisers and marketing agencies to market products and services. Mina manages the residential sales department and acts as a sales manager of all key developers whose residential projects CBS International represents.

 

Key Clients

Shikun & Binui Group

Afi Europe

Aviv Arlon

 

Major Projects

Central Garden

Central Garden, the first Belgrade downtown condominium, developed by key Israeli investors Afi Europe and Shikun & Binui Group, encompasses 500 apartments, retail space on the ground floor, 16,000 sqm office tower and inner park on 2,600 sq m, with 24/7 central reception, underground garage, open-air gym, kids playgrounds, pets corner, and professional maintenance.

Development advisory, full management of the marketing and sales campaign.

Vozdove kapije

Vozdove kapije, the first condominium in Vozdovac area, is being developed by renowned Israeli investor Shikun & Binui Group, totalling around 700 apartments of various structures, with the ground floor retail units, underground parking space, private park for the residents only, central reception, 24/7 security, and professional maintenance.

Development advisory, full management of the marketing and sales campaign.

Wellport

The third project of the Israeli investor Shikun & Binui Group, starting in June 2018, in New Belgrade’s Block 65, next to the first business park Airport City Belgrade. Envisaged as a condominium, the complex shall feature cca 500 apartments with the inner private park with a number of family-friendly amenities for residents only, along with the central reception, 24/7 security, underground garage and professional maintenance.

Development advisory, full management of the marketing and sales campaign.

Harmony Apartments

Harmony apartments, strong mid-end residential complex in one of the most desirable residential areas Vracar, holding 80 apartments. Design, copy-write and realization of all marketing tools, management of the marketing and sales campaign.

Full management of the marketing and sales campaign.

Education

MBA, The London School of Commerce, Cardiff Metropolitan University

Bachelor of Arts in English Language, Belgrade University