Following his extensive experiences in management positions and consulting activities for regional and tourism destinations development, Franc joined the Swiss company Maxmakers AG in 2017 and took over the role of General Manager in 2019. Maxmakers is a destination advisory company with focus on mixed-use developments, entertainment destinations (from full sized theme parks to family entertainment centers in shopping malls), urban and knowledge destinations and regional development strategies. With more than 200 projects in 45 countries, Maxmakers is internationally recognized for its pragmatic, market research-based approach for defining the right product for a given market, with the best possible bottom-line in mind throughout the whole process. Through its network, Maxmakers has access to a variety of specialists know-how like architects, designers, operations experts and other experts needed for successful project planning and implementation.