Adriano Požarić is the founder and editor of Turizam Info, a leading professional magazine for the tourism industry. With over 25 years of experience in event organization and tourism investment, he has been a key figure in shaping Croatia’s tourism communication and promotion.
After several years of working in tourism in Opatija, including roles in property management, he founded a marketing agency in 1996, specializing in tourism marketing.
Recognizing the sector’s potential, he launched Turizam Info magazine in 2003 as an information and communication platform for tourism professionals.
His active engagement in the development of Opatija’s tourism began in 2001 as a member of the local tourist board, and in 2005 he founded the city’s Convention Bureau – making Opatija, alongside Zagreb and Dubrovnik, one of the only Croatian cities with an office dedicated to MICE tourism. Throughout his work with the local tourism board, he led presentations and promotions of the Opatija Riviera and Croatia at numerous European tourism fairs, including organizing the first post-war presentation of Croatian destinations in Belgrade.
Adriano has long-standing experience and close ties with the investment sector in Croatian tourism, spanning the full cycle – from Greenfield projects and concept development to furnishing, equipment procurement, and pre-opening setup for hotels and hospitality facilities.
He is a frequent speaker at universities and industry congresses across the region, Europe, and the United States, covering topics such as MICE tourism, tourism investment & marketing.
He is also the founder and director of two leading trade fairs for the tourism and investment sectors – HoReCa Adria and Adriatic Expo.