After several years of working in tourism in Opatija, from the position of waiter to property manager, in 1996 he opened a marketing agency specializing in marketing in tourism. With an insight into the marketing potential of the tourism sector, in 2003 he launched Turizam Info - a professional magazine intended for the tourism sector as a platform for informing the profession.
His active involvement in the development of Opatija's tourism industry began in 2001 when he became a member of the tourist council, and in 2005 he became the founder of the city's convention office, with which Opatija became the only Croatian city with an office dedicated to the development of congress tourism, along with Zagreb and Dubrovnik. During the period of work with the tourist community, he was the manager of the presentation and promotion of the Opatija Riviera and Croatia at many European tourist fairs and exchanges, as well as the organizer of the first post-war presentation of the Croatian tourist destination in Belgrade. During the past years, he is a frequent guest lecturer at colleges and tourism congresses in the region, Europe and the United States of America as a participant and lecturer on the topics of congress tourism, investment in the tourism sector, marketing in tourism, CRM and independent publishing.
Founder and director of the two most important fairs related to the tourism industry and investments, HoReCa Adria and Adriatic Expo.