Leading residential and retail development projects across multiple market segments, including core, premium, and luxury housing. Current focus includes creating residential environments that elevate everyday living through architecture, functionality, community integration, amenities, and long-term lifestyle value. Selected projects include BIG Residences, Silva Vidikovac, Casa Verde Dedinje
Senior real estate executive with over a decade of experience in large-scale residential development, strategic sales leadership, pricing, and market positioning across Serbia’s mixed-use real estate sector.
Recognized for contributing to the transformation of Belgrade’s residential market through projects that redefined urban living standards, lifestyle positioning, and customer expectations.
Extensive expertise in aligning development strategy, product design, pricing, sales, and community Building into commercially successful and sustainable residential concepts.
Currently leading residential, retail, and hospitality development initiatives at Merin Group, with direct involvement across the full development cycle from concept creation and product positioning to sales strategy, customer experience, and post-handover living standards.
Previously served as Head of Sales at Belgrade Waterfront, one of the largest urban regeneration projects in Southeast Europe, contributing to its evolution from a visionary development into a mature, self-sustainable residential ecosystem.
Career achievements include residential sales exceeding 9,000 units and more than 650,000 m² of net sellable residential area, and generated revenues surpassing €2.5 billion.