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Jacob Johansen

Jacob Johansen

Jacob Johansen facilitates transformation of businesses, brands and organizations all over the world from radical outside-in perspective based on the principles of Radical User Centricity.

Living in China since 2003 he’s been on the frontline of the revolution in retail, e-commerce and rethinking of the retail space.

Change one word and transform your entire business to always adapt to the needs of the market: If you want to grow your business, stop talking about customers and start caring deeply about the user. Centre your business around the user, and you will always know how to navigate. Embrace the unpredictability of the market, give it what it needs, and you will always find new opportunities for growth.

Those are the fundamental premises – and promises – of Johanen’s radical User centricity. A tool that enables leaders and organization to apply and maintain a change-all outride-in approach on everything it does and think.

Global client experience includes:

Al-Futtaim, Arla Foods, AstraZeneca, Audi, Bacardi, Bang & Olufsen, Boehringer Ingelheim, BP, Brewers of Europe, Brother, Cadillac, Carlsberg Group, Cult/Mokaï, Danske Bank, Dairy Farm, DLG, ECCO, Electrolux, Häagen-Dazs, IKEA, InterContinental Hotels, Li Ning, Lundbeck, Media Markt, Momondo, Novo Nordisk, Novozymes, Patek Philippe, Pepsico, Philips, Royal Greenland, Scandinavian Tourist Board, Seven Eleven, Shell, Shanghai GM, Skoda, TNT, Toblerone, Unilever, VW, Visit Denmark and more.


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